E-Commerce & Digital Manager
Catégorie : Commerce
Type de contrat : CDI
Type d'emploi : Plein temps
Expériences : 2 à 5 ans
Présentation d'entreprise
GAUCHERE is a French prêt-à-porter house founded in 2013 by the designer Marie-Christine Statz. Her vision is to create garments that point out the individual.
At the heart of GAUCHERE is the art of tailoring, the appreciation of materials as they are and the translation in pure geometric structures and sculptural volumes. Marie-Christine’s intuitive designs are expressing the mood of today while aiming for permanence and timelessness.
At the heart of GAUCHERE is the art of tailoring, the appreciation of materials as they are and the translation in pure geometric structures and sculptural volumes. Marie-Christine’s intuitive designs are expressing the mood of today while aiming for permanence and timelessness.
Description du poste
This position is responsible for the e-commerce revenue growth which includes but not limited to budget planning and strategic growth planning. Reporting directly to the CEO and managing one (1) assistant, the E-commerce & Digital Manager’s responsibilities are:
1. E-COMMERCE
2. ACQUISITION & SOCIAL CHANNELS
1. E-COMMERCE
- Ensure the digital turnover growth of the brand on gauchere.com.
- Define sales objectives, catalogue strategy and growth levers. Find opportunities from product & content planning.
- E-shop management (WooCommerce), content upload, product descriptions and translations EN-FR.
- Organisation of product shootings, product catalog management, e-merchandising.
- Setting-up landing pages and product pages. Site optimisations, UI/UX improvements.
- Ensure Costumer Service, orders shipments, returns and refunds. Stock management.
- Setting-up of the Digital Showroom seasonally (b2b) working with the Commercial team.
- Coordinate a future e-commerce migration from WooCommerce to Shopify.
2. ACQUISITION & SOCIAL CHANNELS
- Establish the digital marketing activations calendar. Brief the shooting team on creative needs.
- Ensure SEO/SEM and Facebook campaigns. Ensure the best converting AD creatives. Optimise expenses and performance.
- Email Marketing Strategy. Weekly newsletters and landing pages.
- Measure and report performance of digital marketing campaigns, assets against goals (ROI and KPIs).
- Manage social media channels (Instagram, Facebook, Youtube, LinkedIn, Pinterest). Identify trends, increase brand engagement.
- Community management. Provide support for audience members boosting customer interactions, and conversions.
Profil recherché
- Master degree / Business School
- +3 years working experience in Digital & E-commerce within the Fashion/Luxury Industry.
- Advanced knowledge in E-commerce and Digital Media (Facebook ADs, Google, Emailing, Display).
- Strong proficiency in Marketing tools such as Google Analytics, MailChimp, Meta ADs Manager, WooCommerce (Shopify is a plus).
- Accurate overview of technical digital sales & marketing solutions.
- 360° overview of a Brand’s digital ecosystem.
- Fluent in both English and French with excellent written and oral capabilities.
- Strong eye for creative execution in the context of digital marketing.
- Passionate about digital advertising and web.
- Highly motivated to join a small team, with positive energy and contribute directly to the company’s growth.
Partager
Imprimer
