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UK Conversion & ux Manager (f/h - CDI)

Pays : France France

Région : Nord Pas de Calais

Département : Nord

Ville : TOURCOING

Catégorie : Commerce

Type de contrat : CDI

Type d'emploi : Plein temps

Expériences : 0 à 2 ans

Présentation d'entreprise

About Vertbaudet

Founded in 1963, Vertbaudet is Europe's leading online retailer of children's products with 9 online retail platforms (UK, France, Spain, Portugal, Germany, Switzerland, Belgium, Netherlands, worldwide) and 78 physical stores (France).

We launched in the UK in 1997. We offer high-quality clothing and shoes for infants through children of 14 years old. We also sell a wide range of maternity clothing, nursery gear, baby furniture, children's bedding, decor and toys. Besides our own label, we offer products for babies, children and expectant mothers from over 50 brands.

Description du poste

The role

The Conversion & UX Manager is an integral role within the team, focusing on site content, online merchandising, customer journeys, pricing, day to day trading performance and delivering superior customer experience.

You'll work alongside and report to the UK Ecommerce Manager to drive the business forward. The role sits within the UK team.

 

Key Responsibilities

Content

Plan, implement & optimise onsite content around trends, key dates, offers, seasonal messages, season launches, pop culture, special events...
Management of creative briefs for site content, working with a creative studio based in Portugal
Optimise and maintain manual product curation strategy for the homepage, products category  and special edits
Produce creative, engaging and innovative onsite content to create an ever better digital experience for our customers and prospects
Identify & troubleshoot website technical issues
Run competitors content reviews and stay up to date with market trends
Monitor and analyse website performance, identifying optimisation opportunities

Online Merchandising

Effectively manage all seasonal product activities for the websites, working with an external translation agency based in Portugal
Monitor products availability
Ensure that all products are merchandised within the correct categories, and commercially presented online
Optimise product related content, navigation, facets, ranking, product recommendations and cross selling
Continually review and optimise the performance of the on-site search
Analyse merchandising, products and category performance, putting forward recommendations for improvements

Customer Experience

Analyse customer journeys using available tools and surveys
Continuous review of improvement opportunities across all aspects of the user journey and user experience
Coordinate projects implementation. Plan A/B testing.
Keep abreast of industry developments, analyse competitors activity and identify emerging trends

Pricing

Use a market leading pricing analytics software to analyse market trends and competitor pricing
Use quantitative methods to assess price optimisation opportunities and margins
Define and implement the pricing strategy

Profil recherché

What you'll need


French/English bilingual
Proven experience in a similar ecommerce role for a a retail or consumer facing brand, preferably in the UK market
Experience of taking decisions based on market knowledge
Highly analytical and data driven, with a passion for testing
Results driven
Exceptionally organised, methodical, efficient & reliable
Strong communication & interpersonal skills with the ability to build strong relationships
Team player
Energetic, friendly, enthusiastic with a ‘can do' attitude
A passion for fashion


Job Type

Full-time, Permanent

Where you'll find us

Our office in based in Tourcoing, near Lille (France)

Are you ready for the challenge?

Please send us your CV  

 
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