ICICLE PARIS recrutement

OVERVIEW Lead all digital and social media initiatives for the European office, executing the brand’s social media strategy to communicate, promote the brand and collections, and grow and consistently engage target audiences in the European market.Oversee and contribute to the deployment of global brand content and, when necessary, the creation of local content, including copywriting, agency coordination, and performance tracking. Manage ICICLE’s social media accounts while keeping pace with luxury fashion industry and cultural trends. This role requires deep knowledge of the luxury and fashion sectors, a strong eye for visuals, and exceptional copywriting skills.Social media platforms include, but are not limited to: Instagram, Facebook, LinkedIn, YouTube, Pinterest…KEY RESPONSIBILITIES Social Media and Digital Strategy & ManagementDevelop and implement a comprehensive social media strategy defining storytelling and tone of voice across all platformsDefine the calendar and objectives of campaigns for both social media and ICICLE’s website brand contentExecute the organic digital communication plan (social media and brand website pages), including scheduling publications and monitoring relevant news and contentIdentify appropriate agency partners for support and optimisation through social paid and intelligent organic campaignsManage editorial calendars for all social media channels and website contentBuild and grow online social communities through strategic community managementWhen required, develop engaging, localised content that resonates with French/European luxury fashion audiencesAssist in guiding and implementing PR and influencer relations programmesStay updated on the latest social media platform developments and industry trendsMonitor luxury fashion and cultural trends to inform content strategy Social Community Management & EngagementRespond to and moderate comments, tags, and private messages across all channels in a timely, brand-appropriate mannerForward audience inquiries to relevant departments (customer service, retail, etc.)Share relevant monitoring insights to optimise campaigns and inform strategyFoster authentic engagement with community members and brand advocates  Content CopywritingWrite or commission compelling copy in French and English for:Campaign contentSocial media posts and storiesSocial media advertisementsWebsite pagesProofread all content to ensure brand consistency and qualityEnsure all copy is Social SEO–optimised and culturally relevant Social Media AdvertisingPlan, create, and manage social media advertising campaignsBrief and manage the digital media agencyManage targeting, content adaptation, and performance optimisationOversee digital advertising campaigns across all channelsProvide performance reporting with actionable insights Analytics, Benchmarking & Performance ManagementConduct content analysis covering demand, planning, publication, and ROIMonitor key performance benchmarksEstablish and track essential KPIs and social media metricsManage analytics and tracking using social media insights toolsCreate comprehensive dashboards and monthly/quarterly performance reportsConduct competitive research and benchmarking against luxury fashion brands and industry standardsAnalyse data to provide insights aimed at optimising future campaignsPrepare detailed campaign reports with strategic recommendationsA/B test content, messaging, and campaigns to continuously improve performance Cross-Market and Teams Collaboration Ensure brand consistency across global markets while maintaining local relevanceCoordinate with EU and Chinese teams on key campaigns and content initiatives Agency & Budget ManagementCoordinate with digital advertising agencyManage freelance creative resources and talent relationships for local content as neededOversee digital budgets and allocate resources based on performance data

The VM In-Store Assistant Internship supports the brand’s visual and commercial performance by ensuring an elevated, consistent, and locally relevant visual identity across boutiques. Under the direction of the Visual Merchandising Manager, the intern contributes to high-quality VM execution, ensuring that global creative direction is accurately adapted to local strategies and commercial goals. Working closely with store teams, VM ambassadors, and retail management, the VM In-Store Assistant helps guarantee flawless implementation that respects brand identity, product storytelling, and seasonal priorities.Main Responsibilities1. Visual Merchandising ExecutionImplement daily VM adjustments and bi-weekly rotations across Parisian stores, guided by the Visual Merchandising Manager and in collaboration with store teams and VM ambassadors.Apply local VM guidelines aligned with the VM Manager’s directives and the regional activity plan.Support commercial objectives by translating product priorities into impactful, customer-focused displays.Assist in maintaining VM standards, product storytelling, and visual consistency at all times.2. Store Styling & Product PresentationMaintain daily VM consistency across all key areas (windows, rails, focal points, mannequins, shelves, tables).Be present during product deliveries to ensure reactivity and immediate integration of newness into the shop floor.Support stock optimization through correct facing, density management, and strategic rotation of best-sellers and new arrivals.3. Reporting & CommunicationProvide weekly visual reporting (feedback, photos, and updates) to the Visual Merchandising Manager following interventions and rotations.Support updates to local VM guidelines and share information with store teams when needed.Maintain consistent communication with the VM Manager to ensure strong alignment with visual priorities.

Au sein du département Accessoires (Maroquinerie, Chaussures, Accessoires textiles…), vous assisterez l’équipe accessoires au quotidien. Vous serez rattaché(e) à la Cheffe de Produit et vous serez en charge de missions diverses et variées telles que :- Gestion et actualisation des boards de collection : boards d’inspiration, boards des collections avec les matières, les croquis, et les gammes couleurs.- Gestion et mise à jour du Plan de Collection : création, mise à jour, communication aux équipes Paris et Shanghai.- Support sur les études de concurrence, les recherches des tendances, les innovations du secteur accessoires.- Participation aux documents marketings : benchmark, mapping prix, analyses de ventes.- Rédaction des briefs showroom et création des vidéos de présentations de collections.- Participation au sourcing cuir et textile et gérer le référencement matière et produit.- Participation à la mise à jour de fiche techniques et de commentaires développement.- Mise en couleur, propositions graphiques et couleurs sur un logiciel design.- Rédaction des commentaires de pré-production- Assurer la réception, l'étiquetage et le contrôle des livraisons de collections

Vous assistez le chef de produit Maille, véritable coordinateur entre le designer Maille de Paris, le chef de produit et l’acheteur fils à Shanghai:Support pour le chef de produit maille à ParisSuivre la planification des livraisons des swatchs et des toiles communiquée par le responsable produit de ShanghaiCoordination pour les plannings de swatchs et de toiles du chef de produit à Shanghai  FILS : Assister le chef de produit dans les recherches de fils, demandes de maille et d’échantillons selon demande du designer mailleCommuniquer les commandes de fils et gamme couleurs au chef de produit à Shanghai selon les demandes du designerDemander au chef de produit de Shanghai pour des recherches de volumes et de couleurs ICICLE archives, best-sellers selon les demandes du designer afin qu’il les utilise comme baseRéaliser la communication de la planification des livraisons CROQUIS LANCEMENT :Communiquer les croquis au responsable produit de ShanghaiRécupérer les informations de Shanghai sur les lancements des toiles et la planification de l’expéditionCommuniquer les commentaires de fitting du designer maille au chef de produit de Shanghai pour tout le développement Demander le lancement et la planification des échantillons au chef de produit de Shanghai Cette liste n’est pas limitative et peut évoluer en fonction des besoins de la Société.